What is a Campaign?


A campaign is a plan to achieve a specific change by

   mobilizing a specific group of people

      to persuade a particular person or group  

         to take a particular action.



A community campaign makes an impact locally, benefiting the residents of a particular town or city. An example might be passing Community Choice Electricity in your town or convincing your  local School Committee to impose “zero energy use” requirements when building a new high school.

A community campaign has a measurable goal and a timeline. That way, you’ll know if your campaign has been successful.

In Mothers Out Front, community campaigns are at the heart of our work. We  build power by bringing individuals together to plan and carry out campaigns in their own communities. These local wins and local teams enable us to build more power so that we can achieve bigger goals at the state and national level. All our work is interconnected and builds toward real change to achieve a liveable future for our children and grandchildren.  



A statewide campaign combines our collective power to make an impact across the entire state. Stopping a pipeline that cuts through Massachusetts, passing specific state legislation, or enrolling a specific number of households across the state in an energy efficiency program are examples of state impact goals.

Like a local campaign, a statewide campaign has a specific, measurable goal that people work together to achieve.  It also has a timeline.

Our current state campaigns are guided by a strategic framework developed in 2016. Our overall goal is to halt the development of fossil fuel infrastructure and achieve a swift and just transition to renewable energy.  This work has unfolded in three interrelated parts -- fixing gas leaks, stopping fracked gas pipelines, and increasing renewable energy and energy efficiency.

Three task forces have set specific goals and have been leading this work, and the Massachusetts Leadership Team has been coordinating among them. Community teams have participated by tagging gas leaks, showing up at pipeline rallies, holding forums about the health effect of fracked gas, passing resolutions in their towns, and other projects.



One thing that sets a statewide campaign apart -- and allows it to have a powerful statewide impact -- is the kind of organizational resources it may use.  In addition to support from staff and coaches, statewide campaigns may request the participation of all members and community teams in actions, such as contacting legislators, attending a rally, or testifying at a state-level hearing. They also may draw on functional team resources, such as custom-designed house party slides or trainings, and receive communications support and social media resources. The state calendar is planned around state campaign peaks and events. Meeting state campaign goals is a priority of the staff,  the state level leadership, and functional teams.



Local teams are expected to support occasional calls to action in support of statewide work. But local teams are free to set their own local campaign goals, as long as they are consistent with the overall approach of Mothers Out Front. Local goals may be similar to or different from the goals Mothers Out Front is pursuing at the state level.

Some community campaigns connect directly to the goals of a statewide campaign, such as a campaign to pass a local gas leaks ordinance or a local campaign to enroll homeowners in energy audits. These connections offer opportunities to learn across teams and create synergy for our work.  We can achieve more when we are all rowing in the same direction.

For more about campaigns, see the Mothers Out Front Organizing Toolkit, available at https://www.mothersoutfront.org/organizing_toolkit. Also see “Campaign Strategy and Tactics -- Getting ready for a Winning Campaign.” (This document is in development and will be available soon)

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