Criteria for Choosing Campaigns

These criteria are grounded in best practices, outlined in Organizing for Social Change & our own Organizing Toolkit. They have been strengthened with input from MOF member leaders in two webinars on campaign goal setting. Click this link for the webinar materials.

In developing or selecting a campaign, ask if it is:


  • Big enough to be meaningful, yet still achievable
    • Contributes meaningfully to stopping fossil fuel infrastructure or reducing emissions
    • Bold but possible
  • The goal is measurable -- there are concrete ways to know we’ve won.
  • Achievable in a timely way -- If not possible in 2 years, we can set intermediate goals.
  • Connects to people’s lives in a concrete way
    • For example, has the potential to cut home energy bills, lower asthma rates, reduce flooding, etc.


  • Connected to people’s widely-held values (heart) - reaches people on an emotional level
  • Offers good opportunity to lift up all mothers’ voices, especially in environmental justice communities 
    • Resonates with our role as moms, as protectors of children’s health
  • Connects well with other Mothers Out Front campaigns and goals
    • Creates synergy; Enables strong connections between statewide and local work

Builds our power

  • Offers good opportunity to engage new mothers, develop our own leaders
    • Creates opportunities for members to do hands-on work in their communities
    • Provides multiple pathways for engagement -- at different levels of expertise, time commitment
  • Sets us up for a bigger win next time
  • Offers a chance to publicly demonstrate our power, political will.
  • Builds on work and successes we already have achieved, including:
    • Expertise and insights gained
    • Partnerships developed, identity we’ve established
    • Relationships with decision makers
  • Mothers Out Front is uniquely positioned to lead on this.
  • Enables us to make new connections (find common ground)
    • Creates opportunities for new alliances, particularly with marginalized communities. Links to other issues that often are more immediate for people -- such as lack of good-paying jobs

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