Criteria for Choosing Campaigns

These criteria are grounded in best practices for campaigns (outlined in Organizing for Social Change & our Mothers Out Front Organizing Toolkit). They have been strengthened and modified with input from MOF Mass community leaders in webinars on campaign goal setting in September. For materials from those webinars, click on this link.

In developing or selecting a campaign, ask if it is:


  • Big enough to be meaningful, yet still achievable
    • Contributes meaningfully to stopping fossil fuel infrastructure or reducing emissions
    • Bold but possible
  • Achievable in a timely way, concrete ways to know we succeeded
    • If not possible in 2 years, we can identify short-term intermediate impact wins
  • Connects to people’s lives in a concrete way
    • For example, has the potential to cut home energy bills, reduce flooding, etc.


  •  Connected to people’s widely-held values (heart) - reaches people on an emotional level
  • Offers good opportunity to lift up mothers’ voices
    • Resonates with our role as moms, as protectors of children’s health
  • Connects well with other Mothers Out Front campaigns and goals
    • Creates synergy
    • Enables strong connections between statewide and local work

Builds our power

  • Offers good opportunity to engage new mothers, develop our own leaders
    • Gives opportunities to do hands-on work in their own communities
    • Provides multiple pathways for engagement -- at different levels of expertise, time commitment
  • Sets us up for a bigger impact win next time
  • Offers a chance to publicly demonstrate our power, political will.
  • Builds on work and successes we already have achieved, including:
    • Expertise and insights gained
    • Partnerships developed, identity we’ve established
    • Relationships with decision makers
  • Enables us to make new connections (find common ground)
    • Creates opportunities for alliances with new organizations and new communities, particularly marginalized communities
    • Bridge to other issues that often are more immediate for people -- such as lack of good-paying jobs

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